If I kept mine with the default “Marketing Consultant at Meller Marketing,” this would be the only text they see next to my name in search results. So let’s consider your 120-character (or less) headline. The ones who become clients or employers are those who saw something on your profile that appealed to them. But these people aren’t usually the connections that become clients or employers. They may be curious as they stumble upon your profile, and decide to click on a few areas. Sure, there are many people who click around on LinkedIn as they are navigating and learning the site. You give them a compelling reason to click.People won't click to navigate away from their activity unless: This disrupts their LinkedIn viewing activity. When I’m in a LinkedIn coaching or training session, one expression I use is “people are lazy.” I really don’t think that people using LinkedIn are lazy, but this statement makes people remember that most people don't want to take the time to click to view your profile, or click on “see more” on sections of your profile. I advise clients that your key to LinkedIn success is how you differentiate yourself and how you connect with your target audiences. By default, your headline is your job title at your current employer. LinkedIn allows up to 220 characters in your headline. In MOST cases, I advise my clients to use every available character, but in the case of your LinkedIn Headline, where those characters appear matters. If you’re an experienced LinkedIn member, you know that there are many areas on your LinkedIn profile that have character limits.
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